- Best practice
Benefits of using QR Code on Digital Signage
Digital signage is a multifunctional and compelling tool for marketing communications. But consumers need something that will help them navigate the mass of messages, lead them to the exact sources of information, and help them to make the right choice. Integrating QR codes into digital signage overcomes a leading barrier to connecting a broad audience to information. Now, targeting a potential customer to your resources is instant, thanks to rapid response technology. Only one QR code scan connects your target audience to your social media profiles, online stores, and product or service information.
Track metrics to reach the broadest audience
It is not enough to place signage in the urban space in advantageous positions to increase conversion. You should know how the audience interacts with your advertising materials. Thus, you need to use dynamic QR codes. They allow you to track when and on which devices people scan your QR code. In addition, such a QR code will help you to know whether you have chosen the right place for your advertisement. L2QR tracks the location of scanned QR codes, so you can determine the best place to place your signage. All this data is necessary to improve your advertising campaign and increase the sales of your products and services.
Edit information and change the QR code function remotely
Our most valuable resource is time. How rationally we use it to manage a marketing campaign will determine its success or failure. We must be responsive to audience needs and other factors that force us to change our marketing materials. Therefore, our success depends on the right tools to help us correct mistakes at any time. These tools are dynamic QR codes. Edit information, revise errors, or change the QR code function even after you have launched the campaign.
Create a unique QR code that matches your brand identity
You are no longer limited to the standard black-and-white QR code design. L2QR helps to customize your QR code's appearance with frames and a color palette. You can also add your logo and accompany the QR code with a unique CTA to improve brand awareness.
Use QR codes to encourage customers to act
What if hundreds or thousands of passers-by see your digital signage? Without the target audience's reaction, the effectiveness of your advertising is questionable. QR codes are essential to improve customer engagement with a brand by tracking and analyzing their behavior. After all, it decides whether the interaction is transformed into a conversion. L2QR tracker lets you know whether a potential customer visited your store, bought a product, or subscribed to your social networks.
How to make a QR Code on an Digital Signage?
- Go to the L2QR constructor and choose the type of QR code for your digital signage. Start using the URL QR Code now.*
- Enter your website address.
- Your QR code will be generated automatically.
- Customize the design of the QR code: select a frame and the “Scan Me” logo.
- Select the colors to match your brand style.
- Click Download to get the QR code file in .jpg format.
- Integrate the generated QR code into your digital signage design.
- Scan the QR code from multiple devices (iOS and Android) before printing.
*Sign up and expand your capabilities with L2QR Pro. Select more QR codes, add, edit and change information without reprinting a new QR code.
Tips: Digital Signage with QR Codes design templates
A stylish and creative digital signage design with a QR code is guaranteed to draw attention to your company, brand, and product. Get inspired by L2QR digital signage templates with QR codes.
Your digital signage with a QR code should attract more than just attention. The design should be thoughtful and practical. Each element of your digital signage should form a single style.
- The color palette should be appropriate.
- Choose frames that match and complement the design of your QR code.
- Add your logo to your QR code. L2QR adapts the size of your logo to scan needs.
- Make sure your QR code is perfectly readable. For this, select an uncomplicated design, high color contrast, the optimal number of coded symbols, and the correct code size.
The government and public sector are rapidly digitizing and becoming more transparent. Many government institutions and public organizations have evaluated the effectiveness of QR codes for informing the community and collecting feedback on their innovations or critical economic and social issues. Dynamic QR codes on digital signage in the city space help authorities to communicate with citizens, collect feedback and suggestions for improving environmental or social policy and attract the audience to participate in charity projects.
In retailers' marketing campaigns, QR codes are indispensable for attracting audiences and redirecting them to online and offline stores. Many market players actively use printed promotional materials to advertise stores on the city's streets. But you can go another way. Create attractive digital signage with an integrated QR code. People scan such a QR code and immediately get access to the coded information. For example, by the Event QR code, your customer will know the place, date, and time of your new store opening.
Digital signage is a leading event marketing tool. You can advertise concerts, conferences, sports competitions, etc. Inform your target audience about an upcoming event with an Event QR code. To engage your audience and encourage them to attend your event, give them access to multimedia content with an image gallery or video QR code. You will also make life much easier for your customers if you add the option of online check-in, booking, or purchasing tickets using a QR code.
QR Codes on Digital Signage and other materials: Best Practice
QR codes are a universal tool for presenting your brand and business. But you can make even a minor mistake in the design, and all your efforts will be in vain. Don't repeat mistakes! Pursue our tips on using QR codes in promotional materials and make them more expressive and potent.
Add a brief description to your QR code
Why would anyone even scan your QR code? You lose if you have no answer to this question. A QR code without instructions does not carry any value or information to the user. So be sure to print out the QR code with instructions on what your client or partner will learn from the scan.
Use informative frames for the QR code
The users are almost ready to scan the QR code. Just help them! Frames tell your audience about your QR code. Does your QR code lead to your store's Instagram? Add a “Follow Me” call-to-action box.
Add your logo to your QR code
You must do it. A company logo on a QR code helps users recognize and trust you. The L2QR builder automatically determines the optimal size for your logos, ensuring the scanning of QR codes.
Remember the contrast
However, the QR code should always be visible on a light or dark background. Consistent contrast is the key to fast reading. Use a white box or frame for guaranteed QR code scanning.
Integrate the QR code into your design
Isn't it enough to just add a QR code on digital signage? Sorry, but no. When a QR code looks like a random element, it gives every reason to believe that you are not being responsible enough with your presentation. Therefore, create promotional materials where the QR code is an organic part of their design.
Save and recreate your signature design
L2QR ensures that all QR codes you create are available as templates at any time. You can use them for any promotional materials or events.
Check the QR code scan before printing
You need to make sure that your QR code scans perfectly. Test it thoroughly on different devices and apps. Make sure every user can scan your QR code and that it's functional.
Make your business, hobbies, and ideas attractive and famous with L2QR. Start creating unique QR codes for your needs today. Subscribe to L2QR and test all possible features.
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