- Best practice
Benefits of using QR Code on Newspapers & Magazines
The world's leading print media continue to set the agenda. Today, newspapers and magazines have begun digitalized and actively use QR codes in their marketing strategies. QR codes help newspapers and magazines become more appealing and informative to the audience. QR codes provide not only the communication of publications with the audience, but also facilitate cooperation with influencers to promote new products with the help of just scanning.
Access to content and exclusive offers
QR codes facilitate virtual advertising. They act as a digital bridge between your target audience and your business. By placing an exclusive advertising offer in a newspaper or magazine, you can make it even more attractive. Allow your customer to get all the benefits instantly - print a code with a discount or incentive.
A new level of interaction with readers
Each content can attract an even larger audience and enhance the reader experience. Add a link QR code to the interviews, so your readers can conveniently refer to them. Print a PDF QR code to provide instructions for recipes or DIY projects. Use YouTube QR codes that link to channels of experts and influencers to build trust with your audience, expand readership, and build brand loyalty.
Use QR codes as hyperlinks
You can successfully combine the two worlds of print and digital media on the pages of newspapers and magazines. The QR code gives your readers access to other materials of the publication's author or offers them other interesting articles on the specified topic.
Digital discount coupons are always available
You can significantly improve your audience's experience by interacting with advertisements in newspapers and magazines. Just place links to bonuses, promotions, and offers behind the QR code. After scanning the Coupon QR code, the reader instantly saves and uses it with the smartphone. You will also get significant benefits because you will have comprehensive statistics of every QR code's scanning. You will know where, when and by which operating system user scanned your code. This way, you will be able to evaluate the success of advertising and adjust your marketing strategy in time.
How to make a QR Code on a Newspaper & Magazine?
- Go to the L2QR constructor and choose the type of QR code for your newspaper or magazine. Start using the URL QR Code now.*
- Enter your website address.
- Your QR code will be generated automatically.
- Customize the design of the QR code: choose a frame and the "Scan Me" logo.
- Choose the colors to match your brand style.
- Click Download to get the QR code file in .jpg format.
- Integrate the generated QR code into your newspaper or magazine design.
- Scan the QR code from multiple devices (iOS and Android) before printing.
*Sign up and expand your capabilities with L2QR Pro. Select more QR codes, add, edit and change information without reprinting a new QR code.
Tips: Newspapers & Magazines with QR Codes design templates
A stylish and creative newspaper or magazine design with a QR code is guaranteed to draw attention to your company, brand, and product. Get inspired by L2QR banner templates with QR codes.
Your newspaper or magazine with a QR code should attract more than just attention. It’s design should be thoughtful and practical. Each element of your newspaper or magazine should form a single style.
- The color palette should be appropriate.
- Choose frames that match and complement the design of your QR code.
- Add your logo to your QR code. L2QR adapts the size of your logo to scan needs.
- Make sure your QR code is perfectly readable. For this, choose an uncomplicated design, high color contrast, the optimal number of coded symbols, and the correct code size.
Advertising in newspapers and magazines has a significant impact on the formation of brand recognition. But to get all the benefits, you need to combine information channels. The QR code does just that. It leads the reader from the printed pages to your online pages. Therefore, your resources should contain a maximum of useful information.
Enable instant shopping with a QR code, so the user can instantly go to the product page and make a seamless purchase. The QR code you place in the ad should lead the reader to the main goal - a successful purchase. No searches and no wasted time. It's a great user experience.
The QR code helps to track the number of people interacting with advertising on the newspaper's or magazine's pages and create a highly interactive environment. After scanning the QR code, you get information such as location, scanning date, and scanning time. Use the data to customize social media and Google advertising.
Apply different QR codes to different needs. Engaging with influencers and industry experts will increase your brand credibility. So direct readers to expert product reviews. Inform customers about sales and discounts with an event QR code. Add a Google Maps QR code to help customers get to your store, gym, and more. You are guaranteed to improve their shopping experience.
QR Codes on Newspapers & Magazines and other materials: Best Practice
QR codes are a universal tool for presenting your brand and business. But you can make even a minor mistake in the design, and all your efforts will be in vain. Don't repeat mistakes! Pursue our tips on using QR codes in promotional materials and make them more expressive and potent.
Add a short description to your QR code
Why would anyone even scan your QR code? You lose if you have no answer to this question. A QR code without instructions does not carry any value or information to the user. So be sure to print out the QR code with instructions on what your client or partner will learn from the scan.
Use informative frames for the QR code
The users are almost ready to scan the QR code. Just help them! Frames tell your audience about your QR code is. Does your QR code lead to your store's Instagram? Add a "Follow Me" call-to-action box.
Add your logo to your QR code
You must do it! A company logo on a QR code helps users recognize and trust you. The L2QR builder automatically determines the optimal size for your logos, ensuring the scanning of QR codes.
Remember the contrast
However, the QR code should always be visible on a light or dark background. Consistent contrast is the key to fast reading. Use a white box or frame for guaranteed QR code scanning.
Integrate the QR code into your design
Isn't it enough to just put a QR code on a newspaper or magazine ad? Sorry but no. When a QR code looks like a random element, it gives every reason to believe that you are not being responsible enough with your presentation. Therefore, create promotional materials where the QR code is an organic part of their design.
Save and recreate your signature design
L2QR ensures that all QR codes you create are available as templates at any time. You can use them for any promotional materials or events.
Check the QR code scan before printing
You need to make sure that your QR code scans perfectly. Test it thoroughly on different devices and apps. Make sure every user can scan your QR code and that it's functional.
Make your business, hobbies, and ideas attractive and famous with L2QR. Start creating unique QR codes for your needs today. Subscribe to L2QR and test all possible features.
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