- Best practice
Benefits of using QR Code on Posters
Posters are an excellent marketing tool to attract the target audience's attention and spread the necessary information. If you harmoniously combine unique design with digital tools, your advertising campaign will bring the expected results. When we talk about digital tools, we mean QR codes. QR code helps you present goods and services, interact with the audience, attract new customers, and analyze the effectiveness of all actions. Just one scan of the QR code from the poster takes customers to your landing pages and prompts them to take action.
Bold design and slogans intrigue people
With the help of a poster, you create the necessary mood of waiting for the event. It doesn't matter whether it will be a movie's premiere or opening of a new restaurant. It is essential that the visual design of the poster arouses interest and plays with people's imagination. But so that the audience's questions are answered, use QR codes. Make them links to your landing pages to lift the veil of mystery.
Give your poster three dimension
The impressions that simple printed posters and excellent printing with a QR code make on people are entirely different. Posters without QR codes are less effective. The information that a passer-by will get from such a poster is unlikely to remain in his memory for a long time. Your task is to make the experience extraordinary. Place an AR QR code on your poster, add relevant instructions, and you're guaranteed to capture the interest of everyone who sees it.
Collect scan statistics to manage the advertising campaign
QR codes on posters help to analyze how quickly and widely the information is spread and, if necessary, to change advertising tactics. The collection of statistics by URL QR code allows you to manage the advertising campaign 24/7. Even if your plans change, you don't need to print new posters. It is enough to edit the content of the dynamic QR code.
Capture a wide audience
A poster with a QR code is a great way to present a new product, service, or event to a broader audience. Place your eye-catching poster with the QR code on a bus stop, busy streets, stores, and other public places. So you can drive more traffic to websites, social media, business pages, and any targeted sites that inform to build consumer trust. It will allow you to expand your customer base and give the audience important content about your brand, products, or events.
How to make a QR Code on a Poster?
- Go to the L2QR constructor and choose the type of QR code for your poster. Start using the URL QR Code now.*
- Enter your website address.
- Your QR code will be generated automatically.
- Customize the design of the QR code: choose a frame and the "Scan Me" logo.
- Choose the colors to match your brand style.
- Click Download to get the QR code file in .jpg format.
- Integrate the generated QR code into your display design.
- Scan the QR code from multiple devices (iOS and Android) before printing.
*Sign up and expand your capabilities with L2QR Pro. Select more QR codes, add, edit and change information without reprinting a new QR code.
Tips: Posters with QR Codes design templates
A stylish and creative poster design with a QR code is guaranteed to draw attention to your event, brand, and product. Get inspired by L2QR poster templates with QR codes.
Your poster with a QR code should attract more than just attention. It’s design should be thoughtful and practical. Each element of your poster should form a single style.
- The color palette should be appropriate.
- Choose frames that match and complement the design of your QR code.
- Add your logo to your QR code. L2QR adapts the size of your logo to scan needs.
- Make sure your QR code is perfectly readable. For this, choose an uncomplicated design, high color contrast, the optimal number of coded symbols, and the correct code size.
Use design to grab your audience's attention. The big cities' streets are full of various posters. So you need to present yourself uniquely among many competitors. Create a design that is guaranteed to catch people's attention. Add a call to action to your QR code, so people will scan it and engage with your brand or event.
Create a unique experience using various QR codes. Add them to the posters and create new interactive environments. A Dynamic QR code will take your customer to the business page, Facebook or Instagram. Or you can even post an AR QR code.
Your QR code posters should help your audience. Customers require more than intriguing. They should take the final step: attend the opening of a restaurant or movie premiere, buy a new product, or come to your party. So please give them a road map with a QR code. Inform about sales, discounts, or openings using the event's QR code. Add a Google Maps QR code to help them get to your store, trade show, or charity auction.
Improve your results with statistics. The QR code helps track the number of people interacting with your poster. You get the location, scan date, and scan time. Use this data to configure social networks and Google advertising. Organize the next promo based on the obtained statistics.
QR Codes on Posters and other materials: Best Practice
QR codes are a universal tool for presenting your brand and business. But you can make even a minor mistake in the poster's design, and all your efforts will be in vain. Don't repeat mistakes! Pursue our tips on using QR codes in promotional materials and make them more expressive and potent.
Add a short description to your QR code
Why would anyone even scan your QR code? You lose if you have no answer to this question. A QR code without instructions does not carry any value or information to the user. So be sure to print out the QR code with instructions on what your client or partner will learn from the scan.
Use informative frames for the QR code
The users are almost ready to scan the QR code. Just help them! Frames tell your audience about your QR code is. Does your QR code lead to your store's Instagram? Add a "Follow Me" call-to-action box.
Add your logo to your QR code
You must do it! A company logo on a QR code helps users recognize and trust you. The L2QR builder automatically determines the optimal size for your logos, ensuring the scanning of QR codes.
Remember the contrast
However, the QR code should always be visible on a light or dark background. Consistent contrast is the key to fast reading. Use a white box or frame for guaranteed QR code scanning.
Integrate the QR code into your design
Isn't it enough to just put a QR code on a banner? Sorry but no. When a QR code looks like a random element, it gives every reason to believe that you are not being responsible enough with your presentation. Therefore, create promotional materials where the QR code is an organic part of their design.
Save and recreate your signature design
L2QR ensures that all QR codes you create are available as templates at any time. You can use them for any promotional materials or events.
Check the QR code scan before printing
You need to make sure that your QR code scans perfectly. Test it thoroughly on different devices and apps. Make sure every user can scan your QR code and that it's functional.
Make your business, hobbies, and ideas attractive and famous with L2QR. Start creating unique QR codes for your needs today. Subscribe to L2QR and test all possible features.
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