- Best practice
Benefits of using QR Code on Product Packaging
QR code on the product packaging makes each product unique. Product labeling helps to attract new customers, increase repeating purchases, and improve loyalty and trust. It gives you ample opportunities for marketing analytics through the L2QR tracking platform.
Marketing channel to increase sales
QR codes have already become an integral part of our lives, and we have become aware and more open to their use. Therefore, brands should use this to their advantage to interact more effectively with customers and increase sales. QR code on product packaging helps you capture valuable data and build brand trust.
New user experience thanks to digitalization
Price is no longer the deciding factor in the customer's choice. Experience, security, and convenience are becoming increasingly important to people. Product packaging with a QR code can provide it all. Attract customers with a dynamic QR code to verify the authenticity of your product. Share your product's history, place of origin, ingredients, and tips on how to use the product with your customers.
Demonstration of the brand values
QR code on product packaging provides essential information about your product's origin, composition, and use. But it is also necessary for customers to know whether the brand shares their values. Tell your brand's story with a dynamic QR code. With a single scan, your customer will receive complete information about the environmental impact and your position in ecological protection.
Organization of the marketing campaign
Use dynamic QR codes on product packaging to effectively manage the current marketing campaign and plan the next one. The tracker from L2QR presents comprehensive statistics on all scans of QR codes. You will know where, when, and with what device people scanned your QR code.
How to make a QR Code on a Product Packaging?
- Go to the L2QR constructor and choose the type of QR code for your product packaging. Start using the URL QR Code now.*
- Enter your website address.
- Your QR code will be generated automatically.
- Customize the design of the QR code: choose a frame and the "Scan Me" logo.
- Choose the colors to match your brand style.
- Click Download to get the QR code file in .jpg format.
- Integrate the generated QR code into your product packaging design.
- Scan the QR code from multiple devices (iOS and Android) before printing.
*Sign up and expand your capabilities with L2QR Pro. Select more QR codes, add, edit and change information without reprinting a new QR code.
Tips: Product Packaging with QR Codes design templates
A stylish and creative design of product packaging with QR codes is guaranteed to draw attention to your company, brand, and product. Get inspired by L2QR product packaging templates with QR codes.
Your product packaging with a QR code should attract more than just attention. Its design should be thoughtful and practical. Each element of your product packaging should form a single style.
- The color palette should be appropriate.
- Choose frames that match and complement the design of your QR code.
- Add your logo to your QR code. L2QR adapts the size of your logo to scan needs.
- Make sure your QR code is perfectly readable. For this, choose an uncomplicated design, high color contrast, the optimal number of coded symbols, and the correct code size.
Print QR code on food product packaging to achieve the highest level of transparency. Consumers need to know all about the path and quality of the product, especially about the date of manufacture, expiration date, and any restrictions on use. The QR code will provide comprehensive instructions for use and warn of any allergens and ingredients that may be contraindicated for some consumers.
Improve customer engagement for appliance brands. Print QR codes on your product packaging to stay in touch with customers throughout the device lifecycle. After scanning the QR code, your customers will receive instructions for setting up and operating the equipment. They will know about the nearest shops and service centers. Also, each customer can register in the loyalty program using a dynamic QR code.
For young clothing and footwear brands, QR codes on product packaging will help to analyze the user experience. Thanks to dynamic QR codes, you can get comprehensive statistics about the number, geography, and demographics of customers. Feedback and comments QR codes will help you track and control customer satisfaction and loyalty.
Motivate consumers to take care of the environment by printing QR codes on the cosmetics and medicine product packaging. In addition to the usual product instructions, your QR code should include information on how to dispose of them safely.
QR Codes on Product Packaging and other materials: Best Practice
QR codes are a universal tool for presenting your brand and business. But you can make even a minor mistake in the product packaging design and all your efforts will be in vain. Don't repeat mistakes! Pursue our tips on using QR codes in promotional materials and make them more expressive and potent.
Add a short description to your QR code
Why would anyone even scan your QR code? You lose if you have no answer to this question. A QR code without instructions does not carry any value or information to the user. So be sure to print out the QR code with instructions on what your client or partner will learn from the scan.
Use informative frames for the QR code
OK, the users are almost ready to scan the QR code. Just help them! Use frames and tell your audience about what your QR code is. Does your QR code lead to your shop’s Instagram? Add an appropriate "Follow Me" call-to-action box.
Add your logo to your QR code
You must do it! A company logo on a QR code helps users recognize and trust you. The L2QR code builder automatically determines the optimal size for your logos, ensuring the scanning of QR codes.
Remember the contrast
However, the QR code should always be visible on a light or dark background. Consistent contrast is the key to fast reading. Use a white box or frame for guaranteed QR code scanning.
Integrate the QR code into your design
Isn't it enough to just put a QR code on product packaging? Sorry but no. When a QR code looks like a random element, it gives every reason to believe that you are not being responsible enough with your presentation. Therefore, create promotional materials where the QR code is an organic part of their design.
Save and recreate your signature design
L2QR ensures that all QR codes you create are available as templates at any time. You can use them for any promotional materials or events.
Check the QR code scan before printing the products
You need to make sure that your QR code scans perfectly. Test it thoroughly on different devices and apps. Make sure every user can scan your QR code and that it's functional.
Make your business, hobbies, and ideas attractive and famous with L2QR. Start creating unique QR codes for your needs today. Subscribe to L2QR and test all possible features.
- Why should I include QR codes in my Product packaging redesign?What information can I include on the product packaging QR code?How can QR codes help with my product packaging campaign?