- Best practice
Benefits of using QR Code on Social Media
Social media marketing has never been more popular and effective. If you want to boost your social media marketing strategy even more, feel free to use QR codes! Customize them, reach the widest audience online, and measure the results with the collected statistics.
QR codes help to establish the first contact quickly
Social networks are increasingly becoming the first meeting place for clients and brands. So your goal is to make this contact easy and casual. It should take one scan to make contact. It should take one scan to make contact. The ideal solution for this is special social media QR codes of social networks, which can be placed on any promotional materials and will directly lead your customers to your social media pages.
Link your followers to any information
Directing users to any identified information sources is now very easy. All you have to do is select and configure the QR code, be it an app, landing page, form, etc., to which you want to link the information. Just one scan of the QR code from your social media page will lead your followers to the information you and they need.
Attract users from mobile and desktop devices
You cannot determine on which device your subscribers view your post or ad. The content, in this case, needs optimization. You can easily reach the broadest audience on all devices using QR codes with related information that is automatically optimized for mobile devices.
Quickly analyze QR code campaigns
The most convenient way to collect statistics and track the activity of the target audience is a dynamic QR code. The L2QR tracker collects data on the frequency of standard and unique scans and the place, date, and time of audience interaction with your QR code. You will also get the device and operating system data people used to download the QR code. It will help you analyze and improve future marketing campaigns.
How to make a QR Code on a Social Media?
- Go to the L2QR constructor and choose your social media type of QR code. Start using the App Store QR Code to connect desktop users to mobile.*
- Enter your app link.
- Your QR code will be generated automatically.
- Customize the design of the QR code: choose a frame and the "Scan Me" logo.
- Choose the colors to match your brand style.
- Click Download to get the QR code file in .jpg format.
- Integrate the generated QR code into your social media post design.
- Scan the QR code from multiple devices (iOS and Android) before printing.
*Sign up and expand your capabilities with L2QR Pro. Select more QR codes, add, edit and change information without reprinting a new QR code.
Tips: Social Media with QR Codes design templates
A stylish and creative social media post with a QR code is guaranteed to draw attention to your company, brand, and product. Get inspired by L2QR social media post with QR code templates.
A social media post with a QR code should attract more than just attention. It’s design should be thoughtful and practical. Each element should form a single style.
- The color palette should be appropriate.
- Choose frames that match and complement the design of your QR code.
- Add your logo to your QR code. L2QR adapts the size of your logo to scan needs.
- Make sure your QR code is perfectly readable. For this, choose an uncomplicated design, high color contrast, the optimal number of coded symbols, and the correct code size.
The potential for using QR codes in social media posts is endless. If you are an app developer, use QR codes to increase app downloads. For example, an App Store QR code in your Instagram post or story will direct users to the app store with just one scan.
If you provide services in the healthcare industry, use QR codes to access your contact information or to fill out a registration form quickly. For example, after scanning the vCard Plus QR code, your contact information is immediately saved on the customer's smartphone. And the QR code to the registration form will help visitors to make an appointment for a consultation instantly.
Use a coupon QR code to encourage your social media followers to visit your restaurant or store. Be sure to tell your followers why they should scan the QR code. Discount offers and gifts from establishments always attract attention. And therefore, you will get an increase in online traffic.
QR Codes on Social Media and other materials: Best Practice
QR codes are a universal tool for presenting your brand and business. But you can make even a minor mistake in the design, and all your efforts will be in vain. Don't repeat mistakes! Pursue our tips on using QR codes in promotional materials and make them more expressive and potent.
Add a short description to your QR code
Why would anyone even scan your QR code? You lose if you have no answer to this question. A QR code without instructions does not carry any value or information to the user. So be sure to print out the QR code with instructions on what your client or partner will learn from the scan.
Use informative frames for the QR code
The users are almost ready to scan the QR code. Just help them! Frames tell your audience about your QR code. Does your QR code lead to your store's Instagram? Add a "Follow Me" call-to-action box.
Add your logo to your QR code
You must do it! A company logo on a QR code helps users recognize and trust you. The L2QR builder automatically determines the optimal size for your logos, ensuring the scanning of QR codes.
Remember the contrast
However, the QR code should always be visible on a light or dark background. Consistent contrast is the key to fast reading. Use a white box or frame for guaranteed QR code scanning.
Integrate the QR code into your design
Isn't it enough to just add a QR code on a social media post? Sorry but no. When a QR code looks like a random element, it gives every reason to believe that you are not being responsible enough with your presentation. Therefore, create promotional materials where the QR code is an organic part of their design.
Save and recreate your signature design
L2QR ensures that all QR codes you create are available as templates at any time. You can use them for any promotional materials or events.
Check the QR code scan before printing
You need to make sure that your QR code scans perfectly. Test it thoroughly on different devices and apps. Make sure every user can scan your QR code and that it's functional.
Make your business, hobbies, and ideas attractive and famous with L2QR. Start creating unique QR codes for your needs today. Subscribe to L2QR and test all possible features.
- Why use QR codes on social media?How do Social Media QR codes boost engagement?What types of information can QR codes link to social media?What size of QR code should I use?