- Best practice
Benefits of using QR Code on Stickers & Labels
Stickers and labels are so funny and convenient! Whether you promote offline or online, custom product stickers and labels perfectly represent the brand. But more than an attractive design is required. Using QR codes on stickers and labels can make the presentation of your products more exciting and efficient. Combine digital and offline tools for your advertising campaign and attract more customers.
Stickers engage your customers in brand advertising
A small sticker with a QR code does more to promote your brand than you can imagine. The phenomenal power of stickers is in provoking interest and trust. Stickers we use on our personal belongings attract other people's attention. It is how the brand gains loyalty, and people start talking about it. Convert interest into benefits. Use social media QR code to get followers or prepare the audience for the upcoming event with the event QR code.
QR code on labels demonstrates brand values
Labels provide essential information about your product's origin, composition, and use. A QR code extends this information further to tell your eco-friendly brand's story. With a single scan, your customer will receive complete information about the quality of ingredients, their origin, environmental impact, and your position in ecological protection.
QR codes help organize a marketing campaign
Use dynamic QR codes in your promotional materials to manage effectively the current marketing campaign and plan the next one. The tracker from L2QR presents comprehensive statistics on all scans of QR codes on stickers and labels.
Original stickers and labels set you apart from other brands
Stickers and labels are ideal for informal communication with customers. Their main goal is to make your product stand out from the crowd. An original shape and bright colors make the client look at them. Add a QR code with an appropriate call to action for the next step, like going to the store page, subscribing to social media, or downloading the lookbook.
How to make a QR Code on a Sticker & Label?
- Go to the L2QR constructor and choose the type of QR code for your sticker or label. Start using the URL QR Code now.*
- Enter your website address.
- Your QR code will be generated automatically.
- Customize the design of the QR code: choose a frame and the "Scan Me" logo.
- Choose the colors to match your brand style.
- Click Download to get the QR code file in .jpg format.
- Integrate the generated QR code into your sticker or label design.
- Scan the QR code from multiple devices (iOS and Android) before printing.
*Sign up and expand your capabilities with L2QR Pro. Select more QR codes, add, edit and change information without reprinting a new QR code.
Tips: Sticker & Label with QR Codes design templates
A stylish and creative design of stickers or labels with QR codes is guaranteed to draw attention to your company, brand, and product. Get inspired by L2QR stickers' and labels’ templates with QR codes.
Your sticker or label with a QR code should attract more than just attention. Its design should be thoughtful and practical. Each element of your sticker or label should form a single style.
- The color palette should be appropriate.
- Choose frames that match and complement the design of your QR code.
- Add your logo to your QR code. L2QR adapts the size of your logo to scan needs.
- Make sure your QR code is perfectly readable. For this, choose an uncomplicated design, high color contrast, the optimal number of coded symbols, and the correct code size.
Use stickers and labels with QR codes for marketing and business promotion
Many brands produce labels and stickers to advertise their products because this is an original and simple way to announce a new product or service. Print your business page and social media QR codes so users can find you online and offline. And stickers are a lovely gift at exhibitions or other offline events.
Use labels with a QR code as a product label
Choose an original label shape and add a QR code to describe your product and brand. Communicating more about the company's values and culture strengthens the connection between the brand and customers.
Original stickers with reviews and comments QR codes on the packaging of goods are necessary to establish customer communication and feedback. Get user reviews and comments to increase customer trust and loyalty to your brand.
Create an atmosphere of excitement and anticipation for an extraordinary art event with QR code stickers. Distribute stickers among colleagues and friends, and stick them in the city space. Such stickers perfectly match to tell about cultural life.
QR Codes on Sticker & Label and other materials: Best Practice
QR codes are a universal tool for presenting your brand and business. But you can make even a minor mistake in design, and your sticker or label will end up in the trash. Don't repeat mistakes! Pursue our tips on using QR codes in promotional materials and make them more expressive and potent.
Add a short description to your QR code
Why would anyone even scan your QR code? You lose if you have no answer to this question. A QR code without instructions does not carry any value or information to the user. So be sure to print out the QR code with instructions on what your client or partner will learn from the scan.
Use informative frames for the QR code
OK, the users are almost ready to scan the QR code. Just help them! Use frames and tell your audience about what your QR code is. Does your QR code lead to an Art Gallery Instagram? Add an appropriate "Follow Me" call-to-action box.
Add your logo to your QR code
You must do it! A company logo on a QR code helps users recognize and trust you. The L2QR code builder automatically determines the optimal size for your logos, ensuring the scanning of QR codes.
Remember the contrast
However, the QR code should always be visible on a light or dark background. Consistent contrast is the key to fast reading. Use a white box or frame for guaranteed QR code scanning.
Integrate the QR code into your design
Isn't it enough to just put a QR code on a sticker or label? Sorry but no. When a QR code looks like a random element, it gives every reason to believe that you are not being responsible enough with your presentation. Therefore, create promotional materials where the QR code is an organic part of their design.
Save and recreate your signature design
L2QR ensures that all QR codes you create are available as templates at any time. You can use them for any promotional materials or events.
Check the QR code scan before printing the products
You need to make sure that your QR code scans perfectly. Test it thoroughly on different devices and apps. Make sure every user can scan your QR code and that it's functional.
Make your business, hobbies, and ideas attractive and famous with L2QR. Start creating unique QR codes for your needs today. Subscribe to L2QR and test all possible features.
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