- Best practice
Benefits of using QR Code on Street Signs
Cities adopt digital technologies to become more environmentally sustainable and friendly for citizens and visitors. Street signs with QR codes are the perfect tools for attracting the audience's attention and spreading the necessary information. If you harmoniously combine design with digital tools, your information campaign will bring the expected result. Just one scan of a QR code from a street sign directs people to landing pages and prompts them to act.
The QR code with CTA on street signs is exceptional for tourists
Thanks to the QR code, you create certain expectations in the audience. People are interested in finding out what important information the QR code on the street sign contains. It is especially relevant for historical parts of cities, architectural monuments, and places of interest. Significantly, the QR code tells people what they will learn after scanning.
Give street signs three-dimensionality with QR codes
Usual street signs and signs with QR codes have wholly different impressions on people. The information passer-by will receive from a sign without a QR code is helpful, but does not create a new experience. Your task is to make this experience extraordinary. Place an AR QR code on a street sign, add relevant instructions, and you're guaranteed to engage everyone who sees it.
Collect scan statistics to manage your ad campaign
QR codes on street signs are not only used for navigation and information for tourists. It is also a full-fledged marketing material. So, the QR codes help to analyze how quickly and widely your advertising information is distributed. The collection of statistics by dynamic QR code allows you to manage the advertising campaign 24/7. You don't need to change the street sign, even if your plans change. It is enough to edit the content of the dynamic QR code.
Reach the broadest audience with street sign QR codes
A street sign with a QR code is a great way to inform your audience or introduce a new product, service, or event. Place QR codes on street signs on busy city streets to drive more traffic to websites, social media, business pages, and any targeted sites to build consumer trust. It allows you to expand your customer base and provide your audience with content about your brand, products, or events.
How to make a QR Code on a Street Sign?
- Start using the URL QR Code now.*
- Enter your website address.
- Your QR code will be generated automatically.
- Customize the design of the QR code: select a frame and the “Scan Me” logo.
- Select the colors to match your brand style.
- Click Download to get the QR code file in .jpg format.
- Integrate the generated QR code into street sign design.
- Scan the QR code from multiple devices (iOS and Android) before printing.
*Sign up and expand your capabilities with L2QR Pro. Select more QR codes, add, edit and change information without reprinting a new QR code.
Tips: Street Signs with QR Codes design templates
A stylish and creative street sign design with a QR code is guaranteed to draw attention to your event, brand, and product. Get inspired by L2QR street signs templates with QR codes.
A street sign with a QR code should attract more than just attention. The design should be thoughtful and practical. Each element of a street sign should form a single style.
- The color palette should be appropriate.
- Choose frames that match and complement the design of your QR code.
- Add your logo to your QR code. L2QR adapts the size of your logo to scan needs.
- Make sure your QR code is perfectly readable. For this, choose an uncomplicated design, high color contrast, the optimal number of coded symbols, and the correct code size.
Make the street sign useful to the audience. The streets of big cities are full of street signs. They are already helpful for navigating the city, but adding QR codes can improve them. Such a QR code should have an expressive design to attract the attention of passers-by. Add a call to action to your QR code to inform people what they get after scanning.
Create a unique experience using different QR codes. Add them to street signs and create new interactive environments. A dynamic QR code will take residents and guests to the city's website, Facebook or Instagram. Or you can even post an AR QR code.
Street signs with QR codes become full-fledged advertising materials. Citizens demand not only convenience in moving around the city. It is essential to receive information about important events, such as performances, film premieres, or new restaurant openings. So, you give them a road map with a QR code. Announce sales or discounts with an event QR code. Add a Google Maps QR code to help them get to your store, exhibition, or theater.
Improve your results with statistics. A QR code helps to track the number of people interacting with your code on a street sign. You get the location, date, and time of the scan. Use this data to configure social networks and Google advertising. Organize the next promotion based on the received statistics.
QR Codes on Street Signs and other materials: Best Practice
QR codes are a universal tool for presenting your brand and business. But you can make even a minor mistake in the design, and all your efforts will be in vain. Don't repeat mistakes! Pursue our tips on using QR codes in promotional materials and make them more expressive and potent.
Add a brief description to your QR code
Why would anyone even scan your QR code? You lose if you have no answer to this question. A QR code without instructions does not carry any value or information to the user. So be sure to print out the QR code with instructions on what your client or partner will learn from the scan.
Use informative frames for the QR code
The users are almost ready to scan the QR code. Just help them! Frames tell your audience about your QR code. Does your QR code lead to your store's Instagram? Add a “Follow Me” call-to-action box.
Add your logo to your QR code
You must do it. A company logo on a QR code helps users recognize and trust you. The L2QR builder automatically determines the optimal size for your logos, ensuring the scanning of QR codes.
Remember the contrast
However, the QR code should always be visible on a light or dark background. Consistent contrast is the key to fast reading. Use a white box or frame for guaranteed QR code scanning.
Integrate the QR code into your design
Isn't it enough to just add a QR code on a street sign? Sorry, but no. When a QR code looks like a random element, it gives every reason to believe that you are not being responsible enough with your presentation. Therefore, create promotional materials where the QR code is an organic part of their design.
Save and recreate your signature design
L2QR ensures that all QR codes you create are available as templates at any time. You can use them for any promotional materials or events.
Check the QR code scan before printing
You need to make sure that your QR code scans perfectly. Test it thoroughly on different devices and apps. Make sure every user can scan your QR code and that it's functional.
Make your business, hobbies, and ideas attractive and famous with L2QR. Start creating unique QR codes for your needs today. Subscribe to L2QR and test all possible features.
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